The Augusta Sports Council hosts a prominent endurance sports event, significant as a primary fundraiser for the G.A.M.E.S. Scholarship benefiting graduating high school athletes. As a 501(c)(3) organization, the Council supports the Augusta area by attracting various sporting events to enhance local life and boost the economy. Established by volunteers, it has supported over 800 events, drawing 450,000+ athletes and yielding over $400 million economically for Augusta. The Council is also known for the Ray Guy Award, honoring excellence in college football punting, broadcast annually by ESPN.